SUSTAINABILITY
Our commitment to the planet is as strong as our commitment to style. Discover how we're making streetwear sustainable.
OUR APPROACH
At 11M, sustainability isn't just a buzzword – it's woven into the fabric of everything we do. We believe that streetwear can be both stylish and sustainable, and we're committed to proving it with every piece we create.
Our journey toward sustainability is ongoing. We're constantly researching, innovating, and improving our practices to reduce our environmental footprint while maintaining the premium quality and distinctive aesthetic that defines 11M.
We're transparent about our progress and challenges because we believe accountability drives change. Join us as we work toward a more sustainable future for fashion.
KEY INITIATIVES
SUSTAINABLE MATERIALS
We prioritize organic cotton, recycled polyester, and innovative eco-friendly fabrics that reduce environmental impact without compromising on quality or comfort.
CIRCULAR DESIGN
Our products are designed with their end-of-life in mind. We create durable pieces that last longer and can be recycled or upcycled when they've reached the end of their lifecycle.
WATER CONSERVATION
Our production processes are designed to minimize water usage. We work with partners who implement water-saving technologies and responsible wastewater treatment.
OUR MATERIALS
Organic Cotton
Grown without harmful pesticides or synthetic fertilizers, our organic cotton uses 91% less water than conventional cotton and supports healthier soil and farming communities.
Recycled Polyester
Made from post-consumer plastic bottles, our recycled polyester reduces waste and requires 59% less energy to produce than virgin polyester while maintaining durability and performance.
Hemp
This versatile plant requires minimal water and no pesticides to grow. Our hemp fabrics are naturally antimicrobial, durable, and become softer with each wash.
TENCEL™ Lyocell
Derived from sustainably harvested wood, TENCEL™ is produced in a closed-loop process that recovers 99.5% of the solvents used. It's biodegradable and exceptionally soft.
OUR CERTIFICATIONS
Global Organic Textile Standard
Global Recycled Standard
OEKO-TEX® Standard 100
Fair Trade Certified™
OUR SUSTAINABILITY GOALS
100% sustainable or recycled materials in all products
Carbon-neutral operations across our entire supply chain
Zero waste to landfill from all production facilities
JOIN OUR SUSTAINABLE JOURNEY
Sustainability is a collective effort. Learn how you can contribute to our mission and make your wardrobe more eco-friendly.